Put those images in your mind, and then try to replace the font in their iconic logos with another font with a completely different shape and size. If you need more elaboration, think about some of the popular brands you know (e.g., Google, Nutella, Yves Saint Laurent, etc.) that incorporate a particular font for their branding. Choosing an unfitting one can lead people to the incorrect impression about your brand, which is definitely something you don’t want to have. (Not) Surprisingly, a font can entirely amend your brand’s tone or personality. Selecting the “wrong” font doesn’t necessarily mean that it’ll destroy your brand in an instant, though we still highly advise you to pay attention to this part just like other marketing elements on your brand. It depends on what vibe or feeling you want to generate. Some are more youthful and casual, while others are probably more reserved and buttoned up. Think about your font as the outfit that suits your brand. Why Is Selecting the Correct Font Super Important? Hence, it’s important to be strategic and intentional in choosing the right font. Among many other marketing gimmicks you’ll put out there, your font is going to play a role when people discover your company. The same can be mentioned about the fonts you pick for your branding. What you select should also be appropriate, for instance, you wouldn’t wear a casual pair of jeans to a job interview. It can range from your age, personality, style, or even the type of impression you want to make. This is also what happens when we talk about fonts before we delve into the discussion of serif vs sans serif.Īny selected font for your brand will determine people’s assumptions about what you represent, just like your outfit.
What does it tell people about you? What impression do people generate once they see how you dress yourself up? Despite it being a right or wrong impression, it still is an impression they see on the outside.
Think of it as a garment you’re wearing right now or most of the time. The most basic thing when it comes to the typography world is obviously about the font you choose.
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